Talent Acquisition Consulting
Recruitment is marketing. Most organizations just haven't caught up yet.
18+ years building the strategies, systems, and stories that make organizations impossible to ignore — for the people they actually want to hire.
Your recruiters are the face of your organization. Are they telling the right story?
Who I work with
Organizations that know something isn't working — and are ready to fix it.
Healthcare and telehealth companies scaling fast. HR leaders who've inherited a broken process. Startups building a recruiting function for the first time. If you're spending more on sourcing than results show, your JDs aren't converting, or your employer brand doesn't reflect who you actually are — that's exactly where I start.
Background
Nearly two decades of real results, built inside the work.
I joined Brightside Health as employee #19 — fewer than 50 clinicians across 5 states. By building their recruitment marketing function from the ground up — employer brand, JD strategy, sourcing systems, candidate experience — we scaled to 1,500+ clinicians nationwide.
With nearly 20 years in healthcare recruiting, I've learned that recruitment done right is indistinguishable from great marketing. I know how LinkedIn's AI matching engine reads your postings. I know what makes a candidate apply — and what makes them ghost you at the offer stage. Every framework I bring has been stress-tested in high-growth, high-stakes environments.
What I do
Six ways I can move the needle for your team.
01
Recruitment Marketing Strategy
The inbound engine that drives qualified applicant flow — channel mix, content cadence, and messaging architecture that reduces sourcing dependency and scales with your growth.
02
Job Description SEO & Optimization
Rewritten and optimized for Indeed, LinkedIn, Google for Jobs, and AI matching engines — so the right candidates find you before they find your competitors.
03
Employer Branding & Identity
Audits of your full employer presence, a distinctive employee value proposition, and a content strategy that makes your organization the obvious choice for the talent you want.
04
Talent Acquisition Optimization
Process redesign, ATS evaluation, sourcing strategy, and analytics — every part of your recruiting function rebuilt for speed, quality of hire, and scale.
05
Candidate Experience & Engagement
From first impression to first day — offer optimization, onboarding redesign, and the feedback systems that turn your hiring process into a competitive advantage.
06
Connection & Retention Strategy
Proactive retention built around career development and meaningful cultural integration — so the people you fought to hire actually stay.
Engagement Options
Choose how we work together.
Ready to make your hiring a real production?
Let's talk about where your talent strategy is and where it needs to be.